Custom Software Development
Custom Software Development
A custom software development agency with a CTO attached. Based in Sydney, delivering custom software development services in Australia.
A custom software development agency with a CTO attached. Based in Sydney, delivering custom software development services in Australia.
A custom software development agency with a CTO attached. Based in Sydney, delivering custom software development services in Australia.
Hi, I’m Sam Halcrow. I lead every custom software development project personally as a Fractional CTO.
Hi, I’m Sam Halcrow. I lead every custom software development project personally as a Fractional CTO.
Hi, I’m Sam Halcrow. I lead every custom software development project personally as a Fractional CTO.
Book an introduction call with Sam
Book an introduction call with Sam
A short chat through whatever's on your mind: a tech project you're thinking about, something already underway, or a question about how to approach a problem.
16+ yrs
Building software and apps
253
Companies we've worked with
1M+
Hours of engineering and development delivered
4.9/5
Average client rating on Google and Clutch
16+ yrs
Building software and apps
253
Companies we've worked with
1M+
Hours of engineering and development delivered
4.9/5
Average client rating on Google and Clutch
16+ yrs
Building software and apps
253
Companies we've worked with
1M+
Hours of engineering and development delivered
4.9/5
Average client rating on Google and Clutch
CLIENTS
253 companies have trusted our custom software development services
253 companies have trusted our custom software development services
What we offer
What we offer
Custom software development services we deliver across Australia
Custom software development services we deliver across Australia
Custom software development services we deliver across Australia
Web application development
Web application development
For businesses that want customers or staff to do more online, like booking jobs, tracking orders or accessing their records through a secure login.
For businesses that want customers or staff to do more online, like booking jobs, tracking orders or accessing their records through a secure login.
Mobile app development
Mobile app development
iOS and Android apps for your customers or your staff. We build the backend too, so you only deal with one company.
iOS and Android apps for your customers or your staff. We build the backend too, so you only deal with one company.
Business systems, CRMs & databases
Business systems, CRMs & databases
Custom CRMs, job management systems and databases for businesses that have outgrown spreadsheets or off-the-shelf software.
Custom CRMs, job management systems and databases for businesses that have outgrown spreadsheets or off-the-shelf software.
Integrations & APIs
Integrations & APIs
We connect the software you already use, like your CRM and accounting system, so your team stops entering the same information twice.
We connect the software you already use, like your CRM and accounting system, so your team stops entering the same information twice.
Workflow automation
Workflow automation
We automate the repetitive admin your team does by hand, like data entry and moving information between systems.
We automate the repetitive admin your team does by hand, like data entry and moving information between systems.
AI development
AI development
For businesses that want to use AI in their products or operations. We work out where it will save time or money, then build it into your systems.
For businesses that want to use AI in their products or operations. We work out where it will save time or money, then build it into your systems.
SaaS & product development
SaaS & product development
For founders and businesses building software to sell. We help you get a first version to market and keep improving it as you grow.
For founders and businesses building software to sell. We help you get a first version to market and keep improving it as you grow.
Modernisation & app rescue
Modernisation & app rescue
For businesses stuck with an ageing system, or an app a previous developer didn't finish. We work out what's worth keeping and get it running properly again.
For businesses stuck with an ageing system, or an app a previous developer didn't finish. We work out what's worth keeping and get it running properly again.
Why Halcrow
Why Halcrow
Why our clients trust us with the software their business runs on
Why our clients trust us with the software their business runs on
Plenty of companies can write good code. Software projects usually go wrong in the planning and in the decisions made along the way, so that's where we've focused how we work.
Plenty of companies can write good code. Software projects usually go wrong in the planning and in the decisions made along the way, so that's where we've focused how we work.
Plenty of companies can write good code. Software projects usually go wrong in the planning and in the decisions made along the way, so that's where we've focused how we work.
Direct access to me and my developers
You'll deal directly with me and with the developers working on your project. There's no account manager passing messages back and forth.
We agree on the goal before we start
Before my developers begin, we agree on what the software needs to improve for your business. We measure the project against that goal, and we don't consider the job done until it's improved.
A CTO's judgement on every project
I've spent 16 years making tech calls. I'll tell you which risks are worth worrying about and if there's a simpler way to get what you need. Every suggestion I make comes back to what your business is trying to achieve.
Technology chosen to suit your business
I recommend the approach that makes sense for your goals and budget. Sometimes that's a simpler build than you expected, or an existing product with a few changes. If it is, I'll tell you.
Direct access to me and my developers
You'll deal directly with me and with the developers working on your project. There's no account manager passing messages back and forth.
We agree on the goal before we start
Before my developers begin, we agree on what the software needs to improve for your business. We measure the project against that goal, and we don't consider the job done until it's improved.
A CTO's judgement on every project
I've spent 16 years making tech calls. I'll tell you which risks are worth worrying about and if there's a simpler way to get what you need. Every suggestion I make comes back to what your business is trying to achieve.
Technology chosen to suit your business
I recommend the approach that makes sense for your goals and budget. Sometimes that's a simpler build than you expected, or an existing product with a few changes. If it is, I'll tell you.
Direct access to me and my developers
You'll deal directly with me and with the developers working on your project. There's no account manager passing messages back and forth.
We agree on the goal before we start
Before my developers begin, we agree on what the software needs to improve for your business. We measure the project against that goal, and we don't consider the job done until it's improved.
A CTO's judgement on every project
I've spent 16 years making tech calls. I'll tell you which risks are worth worrying about and if there's a simpler way to get what you need. Every suggestion I make comes back to what your business is trying to achieve.
Technology chosen to suit your business
I recommend the approach that makes sense for your goals and budget. Sometimes that's a simpler build than you expected, or an existing product with a few changes. If it is, I'll tell you.
Case studies & RESULTS
Here's a snapshot of big wins my custom software development team and I achieved
Here's a snapshot of big wins my custom software development team and I achieved
TESTIMONIALS
Hear from the companies I've delivered custom software development to
Hear from the companies I've delivered custom software development to
Angela Bevitt-Parr
National Marketing Manager
AWS Australia
Angela Bevitt-Parr
National Marketing Manager
AWS Australia
Angela Bevitt-Parr
National Marketing Manager
AWS Australia
Tim Buric
Chief Technology Officer
Agilyx & MUNIvers
Tim Buric
Chief Technology Officer
Agilyx & MUNIvers
Tim Buric
Chief Technology Officer
Agilyx & MUNIvers
Kelvin Kenney
Chief Executive Officer
Bow Wow Meow
Kelvin Kenney
Chief Executive Officer
Bow Wow Meow
Kelvin Kenney
Chief Executive Officer
Bow Wow Meow
“Sam and his team operate as a trusted partner at every stage of delivery. They’re pivotal in bringing engineering maturity to coordinate and execute large, complex projects.”
"Sam and his team operate as a trusted partner at every stage of delivery. They're pivotal in bringing engineering maturity to coordinate and execute large, complex projects."
Arun Prasad, Founder AIWhispr
“Sam took the time to understand our business and knew all the tech we needed. It was a pleasure to work with him and his team as they acted as an extension of our team.”
“Sam took the time to understand our business and knew all the tech we needed. It was a pleasure to work with him and his team as they acted as an extension of our team.”
Luke Schwigtenberg, Head of R&D Banktech
“From the concept design meeting, Sam exceeded our expectations. He understood what our needs were, and his engineers worked quickly from brief to going live.”
"From the concept design meeting, Sam exceeded our expectations. He understood what our needs were, and his engineers worked quickly from brief to going live."
Rouad El-Ayoubi, CEO Alliance Project Group
”Sam and his team’s expertise, Ways of Working framework, and mastery of their craft truly set them apart. This is the beauty of partnering with them. We extend our technical capabilities seamlessly without the overhead of hiring in-house.”
”Sam and his team's expertise, Ways of Working framework, and mastery of their craft truly set them apart. This is the beauty of partnering with them. We extend our technical capabilities seamlessly without the overhead of hiring in-house.”
Angela Bevitt-Parr, CMO AWS Australia
“With a deep understanding of our business needs, Sam leads an efficient process in delivering quality outputs.”
Kelvin Kenney, CEO Bow Wow Meow
“Working with Sam has been a turning point for our business. In addition to bringing structure to the development work, we also benefitted from his insight into emerging trends and technologies, as well as efficient and effective solutions.”
"Working with Sam has been a turning point for our business. In addition to bringing structure to the development work, we also benefitted from his insight into emerging trends and technologies, as well as efficient and effective solutions."
Adrian Black, Founder Ticked Off
“In a short period of time, Sam demonstrated an exceptional ability to align the right technical expertise with our specific needs.”
“In a short period of time, Sam demonstrated an exceptional ability to align the right technical expertise with our specific needs.”
Tim Buric, CTO Agilyx
“Sam guided us through the design and development process in a way we wouldn’t be able to do on our own. We’re very happy to partner with him.”
“Sam guided us through the design and development process in a way we wouldn't be able to do on our own. We’re very happy to partner with him.”
Thomas Roper, Engineer Lendlease
“I’ve worked with Sam and his team for over 4 years over multiple projects. Phenomenal.”
"I've worked with Sam and his team for over 4 years over multiple projects. Phenomenal.”
Andrew Raso, Group-CEO Online Marketing Gurus
“Sam and his team are great. They built really cool tools for us, and we look forward to doing more together as partners.”
"Sam and his team are great. They built really cool tools for us, and we look forward to doing more together as partners.”
Matthew Freebury, Director FMCG Analytics
“We spotted a market gap, and Sam helped us seize it quickly. His team built a product that gave us real advantage.”
“We spotted a market gap, and Sam helped us seize it quickly. His team built a product that gave us real advantage.”
Michael Soukie, Founder Scafflinq
“Sam introduced remarkable insights, and his passion for world-class quality delivered wonderful results for the business.”
"Sam introduced remarkable insights, and his passion for world-class quality delivered wonderful results for the business.”
George Betsis, Founder Stickytape
“Sam has a keen understanding of our company and our clients’ needs. His technical knowledge enables him to deploy solutions that continue to further our growth.”
“Sam has a keen understanding of our company and our clients’ needs. His technical knowledge enables him to deploy solutions that continue to further our growth.”
Michael Kalucy, Managing Director Workhouse
“Sam is everything we want in a fractional CTO. He understands our needs, works as if he owns the product, and comes up with innovative solutions quickly.”
“Sam is everything we want in a fractional CTO. He understands our needs, works as if he owns the product, and comes up with innovative solutions quickly.”
Malaz Majanni, CEO OnePath Network
“Sam’s competency, attention to detail, and technical skills were impressive. What he built with us has been adding value to our business for over 5 years.”
“Sam's competency, attention to detail, and technical skills were impressive. What he built with us has been adding value to our business for over 5 years.”
Anastasia Lobanova, SAP Analyst Agrana Fruit
“Sam took a concept and together with his team, turned it into a product we’re genuinely proud of. Their passion makes them a joy to work with.”
“Sam took a concept and together with his team, turned it into a product we’re genuinely proud of. Their passion makes them a joy to work with.”
Trent Carney, Founder MyCanary
WHAT WE DO, IN PLAIN TERMS
Custom Software Development Agency in Australia
I'm Sam Halcrow. I'm a Sydney-based Fractional CTO running a custom software development agency with clients across Australia. My team and I have delivered over one million hours of engineering to 253 companies in 16 years.
Custom Software Development Services
Bespoke Software Built Around Your Business
Enterprise Custom Software Development and Integrations
Cloud and AI Engineering
Timelines, Tech Stack and Existing Builds
Why Choose Our Custom Software Development Agency
HOW TO START working with me
HOW TO START working with me
Work with my custom software development agency
Work with my custom software development agency
Three steps to start. The first one costs you nothing but gives you what you need at this moment.
Three steps to start. The first one costs you nothing but gives you what you need at this moment.
STEP 1
Book an introduction call with me
You describe what you’re trying to build or fix. I ask the questions a CTO would.
STEP 2
I send a scope you can hold us to
Clear phases, honest estimates and the risks we can see, written so your leadership team can follow it. You'll know what to do next, whether or not we end up working together.
STEP 3
The team embeds and we start with you
You decide to work with us. I lead my engineers in building your software.
FAQ
What I'm asked on most custom software development scoping calls
How do you price?
Who owns the code and IP?
Can you take over an existing build or vendor situation?
How quickly can you start?
Where are you based?
FAQ
What I'm asked on most custom software development scoping calls
How do you price?
Who owns the code and IP?
Can you take over an existing build or vendor situation?
How quickly can you start?
Where are you based?
FAQ