Custom Software Development
Custom Software Development
Custom Software Development
Custom web and mobile software, built and supported by an experienced team. Based in Sydney, delivering Australia-wide.
Custom web and mobile software, built and supported by an experienced team. Based in Sydney, delivering Australia-wide.
Custom web and mobile software, built and supported by an experienced team. Based in Sydney, delivering Australia-wide.
Tell us about your software project
Tell us about your software project
16+ yrs
Building software and apps
253
Companies we've worked with
1M+
Hours of engineering and development delivered
4.9/5
Average client rating on Google and Clutch
16+ yrs
Building software and apps
253
Companies we've worked with
1M+
Hours of engineering and development delivered
4.9/5
Average client rating on Google and Clutch
16+ yrs
Building software and apps
253
Companies we've worked with
1M+
Hours of engineering and development delivered
4.9/5
Average client rating on Google and Clutch
CLIENTS
253 companies have trusted us for software development
253 companies have trusted us for software development
What we offer
What we offer
Custom software built around how your business works
Custom software built around how your business works
Custom software built around how your business works
Replacing spreadsheets
Replacing spreadsheets
If your business runs on spreadsheets that only one person really understands, we turn them into a proper system your whole team can use, with the data kept in one place.
If your business runs on spreadsheets that only one person really understands, we turn them into a proper system your whole team can use, with the data kept in one place.
Custom CRMs
Custom CRMs
A CRM built around your sales process and the information you actually track. You stop paying for a big platform's features you never use.
A CRM built around your sales process and the information you actually track. You stop paying for a big platform's features you never use.
Job and operations management
Job and operations management
Software for scheduling and tracking jobs, set up for the way your team works in the field and back in the office.
Software for scheduling and tracking jobs, set up for the way your team works in the field and back in the office.
Client and staff portals
Client and staff portals
Secure logins where customers check orders or download documents, and where staff can reach the records they need from anywhere.
Secure logins where customers check orders or download documents, and where staff can reach the records they need from anywhere.
Connecting your existing software
Connecting your existing software
Custom integrations between the tools you already pay for, like Xero and your CRM, so effort isn't wasted typing the same information in twice.
Custom integrations between the tools you already pay for, like Xero and your CRM, so effort isn't wasted typing the same information in twice.
Automating manual work
Automating manual work
We look at the repetitive tasks eating up your team's week, then build software that handles them automatically.
We look at the repetitive tasks eating up your team's week, then build software that handles them automatically.
Reporting and dashboards
Reporting and dashboards
Live dashboards that pull from your systems, so the numbers you care about are there without anyone putting a report together every Monday.
Live dashboards that pull from your systems, so the numbers you care about are there without anyone putting a report together every Monday.
Rebuilding ageing software
Rebuilding ageing software
For custom software that's become slow or impossible to change. We work out what's worth keeping and rebuild the rest properly.
For custom software that's become slow or impossible to change. We work out what's worth keeping and rebuild the rest properly.
Why Halcrow
Why Halcrow
Why businesses trust us with their custom software
Why businesses trust us with their custom software
Custom software is a big investment, and most of the risk sits in deciding what to build. That's where we put our effort.
Custom software is a big investment, and most of the risk sits in deciding what to build. That's where we put our effort.
Custom software is a big investment, and most of the risk sits in deciding what to build. That's where we put our effort.
Direct access to me and my developers
I'm Sam Halcrow. I step in as fractional CTO on every project. You'll deal directly with me and with the developers working on your software.
We agree on the goal before we start
Before my developers begin, we agree on what the software needs to fix, like hours lost to manual data entry. We measure the project against that goal.
A CTO's judgment on every project
I've spent 16 years making tech calls. I'll tell you which parts of your process are worth building software around and which are fine as they are.
Custom only where it's worth it
Sometimes an off-the-shelf product with a few changes will do the job for less. If that's the case, I'll tell you before you commit to a custom build.
Direct access to me and my developers
I'm Sam Halcrow. I step in as fractional CTO on every project. You'll deal directly with me and with the developers working on your software.
We agree on the goal before we start
Before my developers begin, we agree on what the software needs to fix, like hours lost to manual data entry. We measure the project against that goal.
A CTO's judgment on every project
I've spent 16 years making tech calls. I'll tell you which parts of your process are worth building software around and which are fine as they are.
Custom only where it's worth it
Sometimes an off-the-shelf product with a few changes will do the job for less. If that's the case, I'll tell you before you commit to a custom build.
Direct access to me and my developers
I'm Sam Halcrow. I step in as fractional CTO on every project. You'll deal directly with me and with the developers working on your software.
We agree on the goal before we start
Before my developers begin, we agree on what the software needs to fix, like hours lost to manual data entry. We measure the project against that goal.
A CTO's judgment on every project
I've spent 16 years making tech calls. I'll tell you which parts of your process are worth building software around and which are fine as they are.
Custom only where it's worth it
Sometimes an off-the-shelf product with a few changes will do the job for less. If that's the case, I'll tell you before you commit to a custom build.
Case studies & RESULTS
Here's a snapshot of big wins our software development team achieved
Here's a snapshot of big wins our software development team achieved
Agrana
Agrana's sales team now prices customer orders in 15 minutes instead of half a day, using the SAP-connected pricing tool we built
Agrana's sales team now prices customer orders in 15 minutes instead of half a day, using the SAP-connected pricing tool we built
Agrana's sales team now prices customer orders in 15 minutes instead of half a day, using the SAP-connected pricing tool we built
Wiseway Logistics
Wiseway swapped spreadsheet dispatch for our platform and driver app, and now pulls any job's GPS-timestamped record in 90 seconds
Wiseway swapped spreadsheet dispatch for our platform and driver app, and now pulls any job's GPS-timestamped record in 90 seconds
Wiseway swapped spreadsheet dispatch for our platform and driver app, and now pulls any job's GPS-timestamped record in 90 seconds
Sydney Earthworks
Sydney Earthworks cut docket reconciliation from 3 hours a day to 20 minutes with the digital docket app we built
Sydney Earthworks cut docket reconciliation from 3 hours a day to 20 minutes with the digital docket app we built
Sydney Earthworks cut docket reconciliation from 3 hours a day to 20 minutes with the digital docket app we built
TESTIMONIALS
Hear from the companies we've delivered custom software development to
Hear from the companies we've delivered custom software development to
Angela Bevitt-Parr
National Marketing Manager
AWS Australia
Angela Bevitt-Parr
National Marketing Manager
AWS Australia
Angela Bevitt-Parr
National Marketing Manager
AWS Australia
Tim Buric
Chief Technology Officer
Agilyx & MUNIvers
Tim Buric
Chief Technology Officer
Agilyx & MUNIvers
Tim Buric
Chief Technology Officer
Agilyx & MUNIvers
Kelvin Kenney
Chief Executive Officer
Bow Wow Meow
Kelvin Kenney
Chief Executive Officer
Bow Wow Meow
Kelvin Kenney
Chief Executive Officer
Bow Wow Meow
“Sam and his team operate as a trusted partner at every stage of delivery. They’re pivotal in bringing engineering maturity to coordinate and execute large, complex projects.”
"Sam and his team operate as a trusted partner at every stage of delivery. They're pivotal in bringing engineering maturity to coordinate and execute large, complex projects."
Arun Prasad, Founder AIWhispr
“Sam took the time to understand our business and knew all the tech we needed. It was a pleasure to work with him and his team as they acted as an extension of our team.”
“Sam took the time to understand our business and knew all the tech we needed. It was a pleasure to work with him and his team as they acted as an extension of our team.”
Luke Schwigtenberg, Head of R&D Banktech
“From the concept design meeting, Sam exceeded our expectations. He understood what our needs were, and his engineers worked quickly from brief to going live.”
"From the concept design meeting, Sam exceeded our expectations. He understood what our needs were, and his engineers worked quickly from brief to going live."
Rouad El-Ayoubi, CEO Alliance Project Group
”Sam and his team’s expertise, Ways of Working framework, and mastery of their craft truly set them apart. This is the beauty of partnering with them. We extend our technical capabilities seamlessly without the overhead of hiring in-house.”
”Sam and his team's expertise, Ways of Working framework, and mastery of their craft truly set them apart. This is the beauty of partnering with them. We extend our technical capabilities seamlessly without the overhead of hiring in-house.”
Angela Bevitt-Parr, CMO AWS Australia
“With a deep understanding of our business needs, Sam leads an efficient process in delivering quality outputs.”
Kelvin Kenney, CEO Bow Wow Meow
“Working with Sam has been a turning point for our business. In addition to bringing structure to the development work, we also benefitted from his insight into emerging trends and technologies, as well as efficient and effective solutions.”
"Working with Sam has been a turning point for our business. In addition to bringing structure to the development work, we also benefitted from his insight into emerging trends and technologies, as well as efficient and effective solutions."
Adrian Black, Founder Ticked Off
“In a short period of time, Sam demonstrated an exceptional ability to align the right technical expertise with our specific needs.”
“In a short period of time, Sam demonstrated an exceptional ability to align the right technical expertise with our specific needs.”
Tim Buric, CTO Agilyx
“Sam guided us through the design and development process in a way we wouldn’t be able to do on our own. We’re very happy to partner with him.”
“Sam guided us through the design and development process in a way we wouldn't be able to do on our own. We’re very happy to partner with him.”
Thomas Roper, Engineer Lendlease
“I’ve worked with Sam and his team for over 4 years over multiple projects. Phenomenal.”
"I've worked with Sam and his team for over 4 years over multiple projects. Phenomenal.”
Andrew Raso, Group-CEO Online Marketing Gurus
“Sam and his team are great. They built really cool tools for us, and we look forward to doing more together as partners.”
"Sam and his team are great. They built really cool tools for us, and we look forward to doing more together as partners.”
Matthew Freebury, Director FMCG Analytics
“We spotted a market gap, and Sam helped us seize it quickly. His team built a product that gave us real advantage.”
“We spotted a market gap, and Sam helped us seize it quickly. His team built a product that gave us real advantage.”
Michael Soukie, Founder Scafflinq
“Sam introduced remarkable insights, and his passion for world-class quality delivered wonderful results for the business.”
"Sam introduced remarkable insights, and his passion for world-class quality delivered wonderful results for the business.”
George Betsis, Founder Stickytape
“Sam has a keen understanding of our company and our clients’ needs. His technical knowledge enables him to deploy solutions that continue to further our growth.”
“Sam has a keen understanding of our company and our clients’ needs. His technical knowledge enables him to deploy solutions that continue to further our growth.”
Michael Kalucy, Managing Director Workhouse
“Sam is everything we want in a fractional CTO. He understands our needs, works as if he owns the product, and comes up with innovative solutions quickly.”
“Sam is everything we want in a fractional CTO. He understands our needs, works as if he owns the product, and comes up with innovative solutions quickly.”
Malaz Majanni, CEO OnePath Network
“Sam’s competency, attention to detail, and technical skills were impressive. What he built with us has been adding value to our business for over 5 years.”
“Sam's competency, attention to detail, and technical skills were impressive. What he built with us has been adding value to our business for over 5 years.”
Anastasia Lobanova, SAP Analyst Agrana Fruit
“Sam took a concept and together with his team, turned it into a product we’re genuinely proud of. Their passion makes them a joy to work with.”
“Sam took a concept and together with his team, turned it into a product we’re genuinely proud of. Their passion makes them a joy to work with.”
Trent Carney, Founder MyCanary
WHAT WE DO, IN PLAIN TERMS
Custom Software Development Agency in Australia
I'm Sam Halcrow. I'm a Sydney-based Fractional CTO running a custom software development agency with clients across Australia. My team and I have delivered over one million hours of engineering to 253 companies in 16 years.
Custom Software Development Services
Bespoke Software Built Around Your Business
Enterprise Custom Software Development and Integrations
Cloud and AI Engineering
Timelines, Tech Stack and Existing Builds
Why Choose Our Custom Software Development Agency
HOW TO START working with us
HOW TO START working with us
Work with our custom software development agency
Work with our custom software development agency
Three steps to start. The first one costs you nothing but gives you what you need at this moment.
Three steps to start. The first one costs you nothing but gives you what you need at this moment.
STEP 1
Tell us how your business works
Walk us through the process you want to improve and where it's slowing your team down.
Walk us through the process you want to improve and where it's slowing your team down.
STEP 2
We send you a plan
You get a written scope showing what we'd build, broken into phases with honest estimates. If an off-the-shelf tool would do the job, we'll tell you.
You get a written scope showing what we'd build, broken into phases with honest estimates. If an off-the-shelf tool would do the job, we'll tell you.
STEP 3
We build it around your team
Our developers build in stages and get your team using the software early, so it fits the way they actually work.
Our developers build in stages and get your team using the software early, so it fits the way they actually work.
FAQ
What we're asked on most custom software development scoping calls
How do you price?
Who owns the code and IP?
Can you take over an existing build or vendor situation?
How quickly can you start?
Where are you based?
FAQ
What we're asked on most custom software development scoping calls
How do you price?
Who owns the code and IP?
Can you take over an existing build or vendor situation?
How quickly can you start?
Where are you based?
FAQ