Software Development Company with a CTO Attached
Based in Sydney. Engineering teams delivering Australia-wide.
Hi, I’m Sam Halcrow. I lead custom software development personally as your Fractional CTO, and bring my team of 26 software developers with me.
✓ I scope it with you myself. There are no account managers between us.
Book a discovery call
Complete the form and hit submit. I read every submission myself and reply on the same day.
Thanks — your message is on its way.
Sam will get back to you personally, usually within one business day. If it's urgent, call0431 197 004.
CLIENTS
253 companies have trusted me with software development
16+ yrs
Leading technology initiatives
253
Organisations I’ve stepped into
1,000,000+
Engineering hours under my leadership
26
Engineers on my team today
WHY TEAMS CHOOSE US OVER A TYPICAL DEV SHOP
Most software developers finish projects; few solve the problem you actually have
Most teams write the code you ask for and call it done. The result works, technically. But you end up with a system that solved the ticket instead of the business problem.
We scope, build, and stay accountable for business outcomes. If the thing we build doesn't move a number you care about, we haven't finished the job.
Book a discovery callWHAT I CAN LEAD & DELIVER WITH MY TEAM OR YOURS
Software development services
Web applications & customer portals
Customer-facing apps, client portals, and booking systems your customers will enjoy using.
Mobile apps
Custom builds for iOS, Android, or cross-platform. We own the backend and integrations, not just the app.
Internal systems & workflow tools
Job management, dashboards, and the spreadsheet-and-email processes that are quietly costing you time.
Integrations & APIs
Making your systems talk. CRM to finance, platform to platform. We fix the middleware nobody wants to touch.
Legacy modernisation & replatforming
The system the business depends on but nobody dares touch. Modernised without betting the company on a big-bang rewrite.
Rescue & take-over
Stalled builds, underperforming vendors, codebases nobody owns. We assess honestly, stabilise, and take ownership.
CASE STUDIES & RESULTS
Here's a snapshot of some big wins I achieved
ACCIONA
I led the software team on the Western Harbour Tunnel project, capturing and storing 13km of precision engineering data
AGILYX
I helped the tech team mature product engineering processes for a product serving 41,000+ people
BOVARA
I led the technical build of purpose-built software powering a new EV parking network across NSW
TESTIMONIALS
Hear from the companies I've delivered software development to
Angela Bevitt-Parr
National Marketing Manager AWS Australia
Tim Buric
Chief Technology Officer Agilyx & MUNIvers
Kelvin Kenney
Chief Executive Officer Bow Wow Meow
"Sam and his team operate as a trusted partner at every stage of delivery. They're pivotal in bringing engineering maturity to coordinate and execute large, complex projects."
Arun Prasad, Founder AIWhispr“Sam took the time to understand our business and knew all the tech we needed. It was a pleasure to work with him and his team as they acted as an extension of our team.”
Luke Schwigtenberg, Head of R&D Banktech"From the concept design meeting, Sam exceeded our expectations. He understood what our needs were, and his engineers worked quickly from brief to going live."
Rouad El-Ayoubi, CEO Alliance Project Group”Sam and his team's expertise, Ways of Working framework, and mastery of their craft truly set them apart. This is the beauty of partnering with them. We extend our technical capabilities seamlessly without the overhead of hiring in-house.”
Angela Bevitt-Parr, CMO AWS Australia"With a deep understanding of our business needs, Sam leads an efficient process in delivering quality outputs.”
Kelvin Kenney, CEO Bow Wow Meow"Working with Sam has been a turning point for our business. In addition to bringing structure to the development work, we also benefitted from his insight into emerging trends and technologies, as well as efficient and effective solutions."
Adrian Black, Founder Ticked Off“In a short period of time, Sam demonstrated an exceptional ability to align the right technical expertise with our specific needs.”
Tim Buric, CTO Agilyx“Sam guided us through the design and development process in a way we wouldn't be able to do on our own. We’re very happy to partner with him.”
Thomas Roper, Engineer Lendlease"I've worked with Sam and his team for over 4 years over multiple projects. Phenomenal.”
Andrew Raso, Group-CEO Online Marketing Gurus"Sam and his team are great. They built really cool tools for us, and we look forward to doing more together as partners.”
Matthew Freebury, Director FMCG Analytics“We spotted a market gap, and Sam helped us seize it quickly. His team built a product that gave us real advantage.”
Michael Soukie, Founder Scafflinq"Sam introduced remarkable insights, and his passion for world-class quality delivered wonderful results for the business.”
George Betsis, Founder Stickytape“Sam has a keen understanding of our company and our clients’ needs. His technical knowledge enables him to deploy solutions that continue to further our growth.”
Michael Kalucy, Managing Director Workhouse“Sam is everything we want in a fractional CTO. He understands our needs, works as if he owns the product, and comes up with innovative solutions quickly.”
Malaz Majanni, CEO OnePath Network“Sam's competency, attention to detail, and technical skills were impressive. What he built with us has been adding value to our business for over 5 years.”
Anastasia Lobanova, SAP Analyst Agrana Fruit“Sam took a concept and together with his team, turned it into a product we’re genuinely proud of. Their passion makes them a joy to work with.”
Trent Carney, Founder MyCanaryWHAT WE DO, IN PLAIN TERMS
Custom Software Development Company
I'm Sam Halcrow. I'm a Sydney-based Fractional CTO running a software development company with clients across Australia. My team and I have delivered over one million hours of engineering to 253 companies in 16 years.
Software Development Services
Web applications and customer portals, internal systems and workflow tools, integrations and APIs, legacy modernisation, and rescue of stalled builds. Each one scoped around a measurable business outcome.
Bespoke Software Development for Your Business
Off-the-shelf tools stop where your process starts. We design and build bespoke software around how your business runs. We can maintain it for you, or hand it over so your team can own and extend it.
Enterprise Software Development and Integrations
CRM to finance, platform to platform, warehouse to field. We engineer the authentication, data and middleware layers that enterprise systems depend on and that most quotes leave out.
Cloud and AI Engineering
Infrastructure on AWS or Azure, sensible pipelines, and AI features that earn their place in the product rather than sitting in a demo. Built to run at real world scale and cost.
What Software Development Costs
Most builds we scope land between $60k and $250k+ depending on scope and integrations. You can engage embedded engineers on competitive day rates, plus I embed as your Fractional CTO to guide the build.
Timelines, Tech Stack and Existing Builds
We'll help with your roadmap to deliver a working product as soon as possible. Typical stack is Node, Python or .NET on AWS or Azure. If a build has stalled, we audit it, stabilise it, then take ownership.
Why Choose Our Software Developers
You get a Fractional CTO accountable to you rather than an account manager. The software developers in the pitch are the ones who embed in your team and work on your project.
WHY NOW, NOT NEXT QUARTER
Without a technical leader accountable to you, you're risking project drift
Technology initiatives don’t fail suddenly. They drift. The same problems go unaddressed every quarter. By the time anyone notices, months of budget have gone with nothing to show for it.
It's a slow, quiet deterioration that looks like business as usual until it isn't.
HOW TO START WORKING WITH ME
Three steps to work with me. The first one costs you nothing but gives you what you need at this moment.
STEP 1
Book a 30-minute discovery call with me
You describe what you’re trying to build or fix. I ask the questions a CTO would.
STEP 2
I send a scope you can hold us to
With clear phases, honest estimates, named risks. Written so your leadership team can read it.
STEP 3
The team embeds and we start with you
My engineers build; I lead.
FAQ
What I'm asked on most scoping calls
How do you price?
Day rates for embedded engineers and my fractional CTO time, or a scoped phase price where the work suits it.
Who owns the code and IP?
You do. Everything we build for you belongs to your business.
Can you take over an existing build or vendor situation?
Yes, a meaningful share of our engagements start as rescues or take-overs.
How quickly can you start?
Scoping within days. Engineering start is typically weeks and not months.
Where are you based?
Sydney, working with clients across Australia.
STOP SEARCHING, START MOVING FORWARD
Book a discovery call
Complete the form and hit submit. I read every submission myself and reply on the same day, including the ones I turn down (along with the reason).
Thanks — your message is on its way.
Sam will get back to you personally, usually within one business day. If it's urgent, call0431 197 004.