
Software Development Company Sydney
Software Development Company Sydney
Software Development Company Sydney
A software development company building custom web and mobile software for businesses. Based in Sydney, delivering Australia-wide.
A software development company building custom web and mobile software for businesses. Based in Sydney, delivering Australia-wide.
A software development company building custom web and mobile software for businesses. Based in Sydney, delivering Australia-wide.



Tell us about your software project
Tell us about your software project
16+ yrs
Building software and apps
253
Companies we've worked with
1M+
Hours of engineering and development delivered
4.9/5
Average client rating on Google and Clutch
16+ yrs
Building software and apps
253
Companies we've worked with
1M+
Hours of engineering and development delivered
4.9/5
Average client rating on Google and Clutch
16+ yrs
Building software and apps
253
Companies we've worked with
1M+
Hours of engineering and development delivered
4.9/5
Average client rating on Google and Clutch
CLIENTS
253 companies have trusted us for software development
253 companies have trusted us for software development
What we offer
What we offer
What our software development company builds
What our software development company builds
What our software development company builds
Web applications
Web applications
Software your customers or staff log into from a browser, like a client portal or an online quoting system.
Software your customers or staff log into from a browser, like a client portal or an online quoting system.
SaaS and product development
SaaS and product development
For founders and businesses building software to sell. We scope the first version with you, then keep building on it once paying customers are using it.
For founders and businesses building software to sell. We scope the first version with you, then keep building on it once paying customers are using it.
Mobile apps
Mobile apps
iOS and Android apps, delivered together with the backend and admin tools that sit behind them.
iOS and Android apps, delivered together with the backend and admin tools that sit behind them.
Business systems and CRMs
Business systems and CRMs
Custom CRMs and job management systems for businesses that have outgrown spreadsheets or can't make off-the-shelf software fit.
Custom CRMs and job management systems for businesses that have outgrown spreadsheets or can't make off-the-shelf software fit.
AI features and automation
AI features and automation
We find the admin work AI can realistically take off your team's plate, then build it into the systems you already use.
We find the admin work AI can realistically take off your team's plate, then build it into the systems you already use.
Integrations and APIs
Integrations and APIs
We connect your software to the tools your business already relies on, like your CRM or payment provider, so data moves between them without anyone copying it across.
We connect your software to the tools your business already relies on, like your CRM or payment provider, so data moves between them without anyone copying it across.
Software rescue and takeover
Software rescue and takeover
For software another agency built that's stalled or keeps breaking. We audit the code, work out what's worth keeping and take over the build.
For software another agency built that's stalled or keeps breaking. We audit the code, work out what's worth keeping and take over the build.
Maintenance and support
Maintenance and support
Hosting, monitoring, security updates and bug fixes for your software once it's live, looked after by the developers who built it.
Hosting, monitoring, security updates and bug fixes for your software once it's live, looked after by the developers who built it.
Why Halcrow
Why Halcrow
Why businesses choose us as their software development company
Why businesses choose us as their software development company
Plenty of software development companies can write good code. Projects usually go wrong in the planning and in the decisions made along the way, so that's where we've focused how we work.
Plenty of software development companies can write good code. Projects usually go wrong in the planning and in the decisions made along the way, so that's where we've focused how we work.
Plenty of software development companies can write good code. Projects usually go wrong in the planning and in the decisions made along the way, so that's where we've focused how we work.
Direct access to me and my developers
I'm Sam Halcrow. I step in as fractional CTO on every project. You'll deal directly with me and with the developers working on your software.

We agree on the goal before we start
Before any code is written, we agree on what the software needs to improve for your business. We measure the project against that goal, and the job isn't done until it's improved.

A CTO accountable for every project
I lead every project personally, with 16 years of tech decisions behind me. I'll tell you which risks matter, and I'm accountable for what gets delivered.

Technology chosen to suit your business
I recommend the approach that fits your goals and budget, whatever we used on the last project. Sometimes that's a simpler build than you expected, and if it is, I'll tell you.

Direct access to me and my developers
I'm Sam Halcrow. I step in as fractional CTO on every project. You'll deal directly with me and with the developers working on your software.

We agree on the goal before we start
Before any code is written, we agree on what the software needs to improve for your business. We measure the project against that goal, and the job isn't done until it's improved.

A CTO accountable for every project
I lead every project personally, with 16 years of tech decisions behind me. I'll tell you which risks matter, and I'm accountable for what gets delivered.

Technology chosen to suit your business
I recommend the approach that fits your goals and budget, whatever we used on the last project. Sometimes that's a simpler build than you expected, and if it is, I'll tell you.

Direct access to me and my developers
I'm Sam Halcrow. I step in as fractional CTO on every project. You'll deal directly with me and with the developers working on your software.

We agree on the goal before we start
Before any code is written, we agree on what the software needs to improve for your business. We measure the project against that goal, and the job isn't done until it's improved.

A CTO accountable for every project
I lead every project personally, with 16 years of tech decisions behind me. I'll tell you which risks matter, and I'm accountable for what gets delivered.

Technology chosen to suit your business
I recommend the approach that fits your goals and budget, whatever we used on the last project. Sometimes that's a simpler build than you expected, and if it is, I'll tell you.

Case studies & RESULTS
Here's a snapshot of big wins our team has delivered
Here's a snapshot of big wins our team has delivered

Scafflinq
Scafflinq signed 12 paying customers within 90 days of launching the scaffolding inventory platform we built for them in 9 months
Scafflinq signed 12 paying customers within 90 days of launching the scaffolding inventory platform we built for them in 9 months
Scafflinq signed 12 paying customers within 90 days of launching the scaffolding inventory platform we built for them in 9 months

FMCG Analytics
FMCG Analytics went from $0 to $100K+ in monthly recurring revenue after we turned its consulting models into a SaaS platform
FMCG Analytics went from $0 to $100K+ in monthly recurring revenue after we turned its consulting models into a SaaS platform
FMCG Analytics went from $0 to $100K+ in monthly recurring revenue after we turned its consulting models into a SaaS platform

Acciona
Acciona's Westconnex field crews became 70% more productive after our tunnel mapping app cut each geological entry from 8 minutes to 2
Acciona's Westconnex field crews became 70% more productive after our tunnel mapping app cut each geological entry from 8 minutes to 2
Acciona's Westconnex field crews became 70% more productive after our tunnel mapping app cut each geological entry from 8 minutes to 2
TESTIMONIALS
Hear from the companies we've delivered software development to
Hear from the companies we've delivered software development to

Angela Bevitt-Parr
National Marketing Manager
AWS Australia
Angela Bevitt-Parr
National Marketing Manager
AWS Australia
Angela Bevitt-Parr
National Marketing Manager
AWS Australia

Tim Buric
Chief Technology Officer
Agilyx & MUNIvers
Tim Buric
Chief Technology Officer
Agilyx & MUNIvers
Tim Buric
Chief Technology Officer
Agilyx & MUNIvers

Kelvin Kenney
Chief Executive Officer
Bow Wow Meow
Kelvin Kenney
Chief Executive Officer
Bow Wow Meow
Kelvin Kenney
Chief Executive Officer
Bow Wow Meow
“Sam and his team operate as a trusted partner at every stage of delivery. They’re pivotal in bringing engineering maturity to coordinate and execute large, complex projects.”
"Sam and his team operate as a trusted partner at every stage of delivery. They're pivotal in bringing engineering maturity to coordinate and execute large, complex projects."

Arun Prasad, Founder AIWhispr
“Sam took the time to understand our business and knew all the tech we needed. It was a pleasure to work with him and his team as they acted as an extension of our team.”
“Sam took the time to understand our business and knew all the tech we needed. It was a pleasure to work with him and his team as they acted as an extension of our team.”

Luke Schwigtenberg, Head of R&D Banktech
“From the concept design meeting, Sam exceeded our expectations. He understood what our needs were, and his engineers worked quickly from brief to going live.”
"From the concept design meeting, Sam exceeded our expectations. He understood what our needs were, and his engineers worked quickly from brief to going live."

Rouad El-Ayoubi, CEO Alliance Project Group
”Sam and his team’s expertise, Ways of Working framework, and mastery of their craft truly set them apart. This is the beauty of partnering with them. We extend our technical capabilities seamlessly without the overhead of hiring in-house.”
”Sam and his team's expertise, Ways of Working framework, and mastery of their craft truly set them apart. This is the beauty of partnering with them. We extend our technical capabilities seamlessly without the overhead of hiring in-house.”

Angela Bevitt-Parr, CMO AWS Australia
“With a deep understanding of our business needs, Sam leads an efficient process in delivering quality outputs.”

Kelvin Kenney, CEO Bow Wow Meow
“Working with Sam has been a turning point for our business. In addition to bringing structure to the development work, we also benefitted from his insight into emerging trends and technologies, as well as efficient and effective solutions.”
"Working with Sam has been a turning point for our business. In addition to bringing structure to the development work, we also benefitted from his insight into emerging trends and technologies, as well as efficient and effective solutions."

Adrian Black, Founder Ticked Off
“In a short period of time, Sam demonstrated an exceptional ability to align the right technical expertise with our specific needs.”
“In a short period of time, Sam demonstrated an exceptional ability to align the right technical expertise with our specific needs.”

Tim Buric, CTO Agilyx
“Sam guided us through the design and development process in a way we wouldn’t be able to do on our own. We’re very happy to partner with him.”
“Sam guided us through the design and development process in a way we wouldn't be able to do on our own. We’re very happy to partner with him.”

Thomas Roper, Engineer Lendlease
“I’ve worked with Sam and his team for over 4 years over multiple projects. Phenomenal.”
"I've worked with Sam and his team for over 4 years over multiple projects. Phenomenal.”

Andrew Raso, Group-CEO Online Marketing Gurus
“Sam and his team are great. They built really cool tools for us, and we look forward to doing more together as partners.”
"Sam and his team are great. They built really cool tools for us, and we look forward to doing more together as partners.”

Matthew Freebury, Director FMCG Analytics
“We spotted a market gap, and Sam helped us seize it quickly. His team built a product that gave us real advantage.”
“We spotted a market gap, and Sam helped us seize it quickly. His team built a product that gave us real advantage.”

Michael Soukie, Founder Scafflinq
“Sam introduced remarkable insights, and his passion for world-class quality delivered wonderful results for the business.”
"Sam introduced remarkable insights, and his passion for world-class quality delivered wonderful results for the business.”

George Betsis, Founder Stickytape
“Sam has a keen understanding of our company and our clients’ needs. His technical knowledge enables him to deploy solutions that continue to further our growth.”
“Sam has a keen understanding of our company and our clients’ needs. His technical knowledge enables him to deploy solutions that continue to further our growth.”

Michael Kalucy, Managing Director Workhouse
“Sam is everything we want in a fractional CTO. He understands our needs, works as if he owns the product, and comes up with innovative solutions quickly.”
“Sam is everything we want in a fractional CTO. He understands our needs, works as if he owns the product, and comes up with innovative solutions quickly.”

Malaz Majanni, CEO OnePath Network
“Sam’s competency, attention to detail, and technical skills were impressive. What he built with us has been adding value to our business for over 5 years.”
“Sam's competency, attention to detail, and technical skills were impressive. What he built with us has been adding value to our business for over 5 years.”

Anastasia Lobanova, SAP Analyst Agrana Fruit
“Sam took a concept and together with his team, turned it into a product we’re genuinely proud of. Their passion makes them a joy to work with.”
“Sam took a concept and together with his team, turned it into a product we’re genuinely proud of. Their passion makes them a joy to work with.”

Trent Carney, Founder MyCanary
WHAT WE DO, IN PLAIN TERMS
Custom Software Development Company in Sydney
I'm Sam Halcrow. I'm a Sydney-based Fractional CTO running a software development company with clients across Australia. My team and I have delivered over one million hours of engineering to 253 companies in 16 years.
Software Development Services
Bespoke Software Development for Your Business
Enterprise Software Development and Integrations
Cloud and AI Engineering
Timelines, Tech Stack and Existing Builds
Why Choose Us for Software Development
HOW TO START working with us
HOW TO START working with us
Work with our software development company
Work with our software development company
Three steps to start. The first one costs you nothing but gives you what you need at this moment.
Three steps to start. The first one costs you nothing but gives you what you need at this moment.
STEP 1
Tell us about your project
Describe what you want to build or fix. We'll ask the questions that matter for the build.
Describe what you want to build or fix. We'll ask the questions that matter for the build.
STEP 2
We send you a scope
You get a written plan with phases and honest estimates, plus the risks we can see, clear enough for your leadership team to follow. You keep it whether or not we end up working together.
You get a written plan with phases and honest estimates, plus the risks we can see, clear enough for your leadership team to follow. You keep it whether or not we end up working together.
STEP 3
We start building
Once you decide to go ahead, our developers get to work, with regular check-ins so you always know where the build is up to.
Once you decide to go ahead, our developers get to work, with regular check-ins so you always know where the build is up to.
FAQ
What we're asked on most custom software development scoping calls
How do you price?
Who owns the code and IP?
Can you take over an existing build or vendor situation?
How quickly can you start?
Where are you based?
FAQ
What we're asked on most custom software development scoping calls
How do you price?
Who owns the code and IP?
Can you take over an existing build or vendor situation?
How quickly can you start?
Where are you based?
FAQ










































