
Web App Development Company Sydney
Web App Development Company Sydney
We build web applications and customer portals for Australian businesses, and look after them once they're live.
We build web applications and customer portals for Australian businesses, and look after them once they're live.
We build web applications and customer portals for Australian businesses, and look after them once they're live.



Hi, I’m Sam Halcrow. I lead every custom web app development project personally as a Fractional CTO.
Hi, I’m Sam Halcrow. I lead every custom web app development project personally as a Fractional CTO.
Hi, I’m Sam Halcrow. I lead every custom web app development project personally as a Fractional CTO.
Book an introduction call with Sam
Book an introduction call with Sam
A short chat through whatever's on your mind: a tech project you're thinking about, something already underway, or a question about how to approach a problem.
16+ yrs
Building software and apps
253
Companies we've worked with
1M+
Hours of engineering and development delivered
4.9/5
Average client rating on Google and Clutch
16+ yrs
Building software and apps
253
Companies we've worked with
1M+
Hours of engineering and development delivered
4.9/5
Average client rating on Google and Clutch
16+ yrs
Building software and apps
253
Companies we've worked with
1M+
Hours of engineering and development delivered
4.9/5
Average client rating on Google and Clutch
CLIENTS
253 companies have trusted my web development team
253 companies have trusted my web development team
What we offer
What we offer
Web development services we deliver from Sydney
Web development services we deliver from Sydney
Web development services we deliver from Sydney
Customer portals
Customer portals
Secure portals where your customers log in to make bookings or manage their account.
Secure portals where your customers log in to make bookings or manage their account.
Internal business systems
Internal business systems
Web-based tools your team uses every day, like job management systems and dashboards, for businesses that have outgrown spreadsheets.
Web-based tools your team uses every day, like job management systems and dashboards, for businesses that have outgrown spreadsheets.
SaaS platforms & products
SaaS platforms & products
For businesses building a web platform to sell on subscription. We build the first version and keep improving it as your customer base grows.
For businesses building a web platform to sell on subscription. We build the first version and keep improving it as your customer base grows.
Online platforms & marketplaces
Online platforms & marketplaces
Platforms that connect buyers with sellers, or let customers book and pay for services online.
Platforms that connect buyers with sellers, or let customers book and pay for services online.
Progressive web apps
Progressive web apps
Web apps that work like a mobile app on any phone, without going through the app stores. A cheaper option when you need mobile access but not a full app.
Web apps that work like a mobile app on any phone, without going through the app stores. A cheaper option when you need mobile access but not a full app.
Rebuilds & modernisation
Rebuilds & modernisation
For web apps built on outdated technology, or ones a previous developer left unfinished. We work out what's worth keeping and get the app running properly again.
For web apps built on outdated technology, or ones a previous developer left unfinished. We work out what's worth keeping and get the app running properly again.
Why Halcrow
Why Halcrow
Why our clients trust us with the software their business runs on
Why our clients trust us with the software their business runs on
Plenty of companies can write good code. Software projects usually go wrong in the planning and in the decisions made along the way, so that's where we've focused how we work.
Plenty of companies can write good code. Software projects usually go wrong in the planning and in the decisions made along the way, so that's where we've focused how we work.
Plenty of companies can write good code. Software projects usually go wrong in the planning and in the decisions made along the way, so that's where we've focused how we work.
Direct access to me and my developers
You'll deal directly with me and with the developers working on your project. There's no account manager passing messages back and forth.

We agree on the goal before we start
Before my developers begin, we agree on what the software needs to improve for your business. We measure the project against that goal, and we don't consider the job done until it's improved.

A CTO's judgement on every project
I've spent 16 years making tech calls. I'll tell you which risks are worth worrying about and if there's a simpler way to get what you need. Every suggestion I make comes back to what your business is trying to achieve.

Technology chosen to suit your business
I recommend the approach that makes sense for your goals and budget. Sometimes that's a simpler build than you expected, or an existing product with a few changes. If it is, I'll tell you.

Direct access to me and my developers
You'll deal directly with me and with the developers working on your project. There's no account manager passing messages back and forth.

We agree on the goal before we start
Before my developers begin, we agree on what the software needs to improve for your business. We measure the project against that goal, and we don't consider the job done until it's improved.

A CTO's judgement on every project
I've spent 16 years making tech calls. I'll tell you which risks are worth worrying about and if there's a simpler way to get what you need. Every suggestion I make comes back to what your business is trying to achieve.

Technology chosen to suit your business
I recommend the approach that makes sense for your goals and budget. Sometimes that's a simpler build than you expected, or an existing product with a few changes. If it is, I'll tell you.

Direct access to me and my developers
You'll deal directly with me and with the developers working on your project. There's no account manager passing messages back and forth.

We agree on the goal before we start
Before my developers begin, we agree on what the software needs to improve for your business. We measure the project against that goal, and we don't consider the job done until it's improved.

A CTO's judgement on every project
I've spent 16 years making tech calls. I'll tell you which risks are worth worrying about and if there's a simpler way to get what you need. Every suggestion I make comes back to what your business is trying to achieve.

Technology chosen to suit your business
I recommend the approach that makes sense for your goals and budget. Sometimes that's a simpler build than you expected, or an existing product with a few changes. If it is, I'll tell you.

Case studies & RESULTS
Here’s a snapshot of some big wins my web development team and I have delivered
Here’s a snapshot of some big wins my web development team and I have delivered
TESTIMONIALS
Hear from the companies we’ve delivered web development to
Hear from the companies we’ve delivered web development to

Angela Bevitt-Parr
National Marketing Manager
AWS Australia
Angela Bevitt-Parr
National Marketing Manager
AWS Australia
Angela Bevitt-Parr
National Marketing Manager
AWS Australia

Tim Buric
Chief Technology Officer
Agilyx & MUNIvers
Tim Buric
Chief Technology Officer
Agilyx & MUNIvers
Tim Buric
Chief Technology Officer
Agilyx & MUNIvers

Kelvin Kenney
Chief Executive Officer
Bow Wow Meow
Kelvin Kenney
Chief Executive Officer
Bow Wow Meow
Kelvin Kenney
Chief Executive Officer
Bow Wow Meow
“Sam and his team operate as a trusted partner at every stage of delivery. They’re pivotal in bringing engineering maturity to coordinate and execute large, complex projects.”
"Sam and his team operate as a trusted partner at every stage of delivery. They're pivotal in bringing engineering maturity to coordinate and execute large, complex projects."

Arun Prasad, Founder AIWhispr
“Sam took the time to understand our business and knew all the tech we needed. It was a pleasure to work with him and his team as they acted as an extension of our team.”
“Sam took the time to understand our business and knew all the tech we needed. It was a pleasure to work with him and his team as they acted as an extension of our team.”

Luke Schwigtenberg, Head of R&D Banktech
“From the concept design meeting, Sam exceeded our expectations. He understood what our needs were, and his engineers worked quickly from brief to going live.”
"From the concept design meeting, Sam exceeded our expectations. He understood what our needs were, and his engineers worked quickly from brief to going live."

Rouad El-Ayoubi, CEO Alliance Project Group
”Sam and his team’s expertise, Ways of Working framework, and mastery of their craft truly set them apart. This is the beauty of partnering with them. We extend our technical capabilities seamlessly without the overhead of hiring in-house.”
”Sam and his team's expertise, Ways of Working framework, and mastery of their craft truly set them apart. This is the beauty of partnering with them. We extend our technical capabilities seamlessly without the overhead of hiring in-house.”

Angela Bevitt-Parr, CMO AWS Australia
“With a deep understanding of our business needs, Sam leads an efficient process in delivering quality outputs.”

Kelvin Kenney, CEO Bow Wow Meow
“Working with Sam has been a turning point for our business. In addition to bringing structure to the development work, we also benefitted from his insight into emerging trends and technologies, as well as efficient and effective solutions.”
"Working with Sam has been a turning point for our business. In addition to bringing structure to the development work, we also benefitted from his insight into emerging trends and technologies, as well as efficient and effective solutions."

Adrian Black, Founder Ticked Off
“In a short period of time, Sam demonstrated an exceptional ability to align the right technical expertise with our specific needs.”
“In a short period of time, Sam demonstrated an exceptional ability to align the right technical expertise with our specific needs.”

Tim Buric, CTO Agilyx
“Sam guided us through the design and development process in a way we wouldn’t be able to do on our own. We’re very happy to partner with him.”
“Sam guided us through the design and development process in a way we wouldn't be able to do on our own. We’re very happy to partner with him.”

Thomas Roper, Engineer Lendlease
“I’ve worked with Sam and his team for over 4 years over multiple projects. Phenomenal.”
"I've worked with Sam and his team for over 4 years over multiple projects. Phenomenal.”

Andrew Raso, Group-CEO Online Marketing Gurus
“Sam and his team are great. They built really cool tools for us, and we look forward to doing more together as partners.”
"Sam and his team are great. They built really cool tools for us, and we look forward to doing more together as partners.”

Matthew Freebury, Director FMCG Analytics
“We spotted a market gap, and Sam helped us seize it quickly. His team built a product that gave us real advantage.”
“We spotted a market gap, and Sam helped us seize it quickly. His team built a product that gave us real advantage.”

Michael Soukie, Founder Scafflinq
“Sam introduced remarkable insights, and his passion for world-class quality delivered wonderful results for the business.”
"Sam introduced remarkable insights, and his passion for world-class quality delivered wonderful results for the business.”

George Betsis, Founder Stickytape
“Sam has a keen understanding of our company and our clients’ needs. His technical knowledge enables him to deploy solutions that continue to further our growth.”
“Sam has a keen understanding of our company and our clients’ needs. His technical knowledge enables him to deploy solutions that continue to further our growth.”

Michael Kalucy, Managing Director Workhouse
“Sam is everything we want in a fractional CTO. He understands our needs, works as if he owns the product, and comes up with innovative solutions quickly.”
“Sam is everything we want in a fractional CTO. He understands our needs, works as if he owns the product, and comes up with innovative solutions quickly.”

Malaz Majanni, CEO OnePath Network
“Sam’s competency, attention to detail, and technical skills were impressive. What he built with us has been adding value to our business for over 5 years.”
“Sam's competency, attention to detail, and technical skills were impressive. What he built with us has been adding value to our business for over 5 years.”

Anastasia Lobanova, SAP Analyst Agrana Fruit
“Sam took a concept and together with his team, turned it into a product we’re genuinely proud of. Their passion makes them a joy to work with.”
“Sam took a concept and together with his team, turned it into a product we’re genuinely proud of. Their passion makes them a joy to work with.”

Trent Carney, Founder MyCanary
WHAT WE DO, IN PLAIN TERMS
Web Development Company in Sydney
I'm Sam Halcrow. I'm a Sydney-based Fractional CTO running a web development company with clients across Australia. My team and I have delivered over one million hours of engineering to 253 companies in 16 years.
Web Development Services
Custom Web Application Development
Web App Development for Products and SaaS
Ongoing Web Application Development
Timelines and Tech Stack
Why Choose Our Web Development Agency
HOW TO START working with me
HOW TO START working with me
Our web development process
Our web development process
Three steps to work with me. The first one costs you nothing but gives you what you need at this moment.
Three steps to work with me. The first one costs you nothing but gives you what you need at this moment.
STEP 1
Book an introduction call with me
You describe what you’re trying to build or fix. I ask the questions a CTO would.
STEP 2
I send a scope you can hold us to
Clear phases, honest estimates and the risks we can see, written so your leadership team can follow it. You'll know what to do next, whether or not we end up working together.
STEP 3
The team embeds and we start with you
You decide to work with us. I lead my engineers in building your software.
FAQ
What I'm asked on most web development scoping calls
How do you price?
Who owns the code and IP?
Can you take over an existing build or vendor situation?
How quickly can you start?
Where are you based?
FAQ
What I'm asked on most web development scoping calls
How do you price?
Who owns the code and IP?
Can you take over an existing build or vendor situation?
How quickly can you start?
Where are you based?
FAQ












































