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Start in month six
By month six the role is clear enough to write down. I draft the job description, the first-year plan and the three numbers they’ll own.
The shortlist
I run the first two rounds, the CEO runs the last. The final question is always the same: what would you stop doing in your first month?
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
