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Three numbers
New pipeline this quarter, where it came from, and what it cost. Not impressions, not followers, not MQLs. The numbers the CFO already believes.
One sentence
Underneath, a single sentence: what changed since last quarter and why. Writing it forces a decision about what actually mattered.
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Why I fire the agency in month two, most of the time
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The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
