Writing
Your problem and the solution in 4 sentences.
14 min
The board slide I make every company build in week one
One slide, three numbers, and a sentence about what changed. It ends most arguments about marketing before they start.
6 min
Why I fire the agency in month two, most of the time
Agencies are good at doing more of something. In month two, most companies still don’t know what the something should be.
8 min
Positioning is a sales problem wearing a marketing hat
If your sales team describes the product differently on every call, you don’t have a messaging problem. You have a positioning problem.
5 min
What a fractional CMO actually does on a Thursday
A real day, hour by hour: one leadership meeting, two hiring calls, a pricing page and far fewer slides than you’d think.
7 min
How to hire your fractional CMO’s replacement
The best fractional engagements end with a hire. Here’s the shortlist process I run, and the questions that matter most.
9 min
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
